Why San Sebastián?

Enbaxadore programme

The Enbaxadore Programme promotes the attraction of conferences and professional events to Donostia/San Sebastián, recognising scientific, medical and technological leaders who promote the city as a MICE destination and contribute to its international profile and sustainable development.

It promotes the city as a MICE (Meetings, Incentives, Conferences and Exhibitions) destination and offers a free and impartial service to advise and assist organisers in planning professional events, from conferences and conventions to incentives and corporate meetings.
Its aim is to facilitate each stage of the process, providing local knowledge and a network of expert contacts through more than 300 local companies associated with our organisation.

The Enbaxadore Programme publicly recognises the personal and professional efforts of those in the medical, scientific, technological and academic fields who promote bids and organise conferences in Donostia/San Sebastián. This initiative highlights the impact that their work has on the city and the region, both in economic terms and in terms of the dissemination of knowledge.
The programme also seeks to strengthen Donostia’s national and international profile as a meeting destination, promoting sustainable growth in the number of events hosted by the city.

Since its creation in 2012, the programme has recognised almost 100 professionals who, thanks to their commitment and leadership, actively contribute to attracting conferences and professional meetings. Through this recognition, the Donostia San Sebastián Tourism Convention Bureau highlights their work and reinforces its support for those who promote the attraction of strategic events that strengthen the city’s position as a benchmark in knowledge and innovation.