Why San Sebastián?

San Sebastián as a city for your congress

Donostia / San Sebastián, an internationally renowned MICE destination, combines innovation, sustainability, Basque culture and quality of life in a unique setting overlooking the sea and mountains. Discover why it is the ideal city for organising conferences, meetings and events with impact and legacy.

1. A city on a human scale

A welcoming and accessible city, located on the coast and surrounded by mountains, just 20 km from the French border. With a population of 190,000, its size and quality of life make it a comfortable, safe and attractive place to hold professional events.

2. Passion for knowledge – City of Science and Innovation

Donostia/San Sebastián is making a strong mark on the global science and innovation map: it ranks among the 200 most important scientific cities internationally and occupies fourth place in Spain according to Nature. In the city, 22 out of every 1,000 inhabitants are research staff—well above the national average of 4.6.

With an annual investment of 3.7% of GDP in R&D&I—higher than the European average of 2.27%—equivalent to 365.4 million euros per year, and a network of 124 companies active in innovation and 6,800 specialised professionals—46.6% of whom are women—San Sebastián has consolidated a highly competitive scientific structure. Furthermore, 35% of the city’s employment is concentrated in knowledge-intensive sectors, which demonstrates the strong orientation of the local economic fabric towards high value-added activities.

3. Sustainable destination

Under the Donostia Green Destination symbol, San Sebastián is committed to sustainable tourism management that guarantees the quality of life of its inhabitants: 21 m² of green space per inhabitant – above the WHO average – Zero Plastic projects for accommodation and San Sebastián Without Waste for various sectors, efficient and environmentally friendly public transport, cuisine based on local and seasonal produce, excellent water quality, etc.

4. The essence of Basque culture

Donostia reflects the essence of Basque culture, a tradition with ancient roots whose language, Euskera—the oldest in Europe and still of unknown origin—symbolises a unique identity. The city keeps local traditions alive, such as euskal dantzak (traditional dances), bertsolaritza (improvised sung verse) and herri kirolak (Basque rural sports), as well as a carefully crafted cuisine of international renown.

5. Meeting destination and legacy

The city is consolidating its position as a conference destination, ranking seventh nationally in the prestigious global ICCA association’s 2024 ranking, noted for its capacity to host international professional meetings related to scientific, technological-industrial and bio-health topics.
Donostia is the ideal setting for professional events and corporate meetings that seek authenticity, differentiation and quality, offering the perfect balance between unique and cutting-edge venues, high-quality and professional MICE services, an innovative local ecosystem and authentic experiences.

In San Sebastián, every event is an opportunity to create value, attract talent and knowledge, promote local development and leave a positive and lasting legacy in the city.